Logo Design + Trademark Registration in India: The Complete 2026 Guide
A great logo is only truly yours once it is trademarked - otherwise, anyone can copy or register it before you do. This combined service pairs professional logo design with formal trademark filing, so your brand identity is both visually strong and legally protected from day one. This guide covers how it works, what makes a logo "registrable," documents needed, real costs, and how KanoonPe delivers both in one coordinated package.
Quick summary
- What it is: A bundled service that designs an original, distinctive logo and files it as a device or combined trademark with the Registrar of Trade Marks.
- Governed by: the Trade Marks Act, 1999 and Trade Marks Rules, 2017 (device marks under Section 2(1)(zb)).
- Best for: New businesses and rebrands that need both a professional logo and legal ownership of it, without hiring two separate vendors.
- You get: 2–3 original logo concepts, unlimited revisions on the chosen design, and a filed TM-A application as a device or combined mark.
- KanoonPe price: Flat, all-inclusive quote on a free callback · Timeline: logo delivered in 3–5 working days; application filed within 24–48 hours of sign-off.
Quick facts
| Detail | Information |
|---|---|
| Governing law | Trade Marks Act, 1999 & Trade Marks Rules, 2017 |
| Registering authority | Registrar of Trade Marks, CGPDTM, ipindia.gov.in |
| Mark type filed | Device mark (logo only) or combined mark (logo + brand name) |
| Filing form | TM-A |
| Government fee (per class) | ₹4,500 (individual/startup/MSME, e-filing) / ₹9,000 (other entities) |
| Design deliverables | 2–3 original concepts, revisions, final files in vector (AI/EPS) and raster formats |
| Timeline | Design 3–5 days; registration 8–18 months (industry-standard for all trademark filings) |
| KanoonPe price | Flat, all-inclusive quote - request a free callback |
What is logo design + trademark registration?
Logo design + trademark registration is a combined service where a professional designer creates an original brand logo, and an IP attorney then files that logo as a "device mark" or "combined mark" with the Registrar of Trade Marks under the Trade Marks Act, 1999, giving you both a market-ready visual identity and exclusive legal rights to it.
A logo alone - no matter how well designed - offers weak legal protection until it is registered. Anyone who spots an unregistered logo can start using something confusingly similar, and you would be left relying on the harder-to-prove common-law remedy of "passing off." Registering it as a device mark converts your design investment into an enforceable legal asset, with the same 10-year renewable protection as a word mark.
Bundling design and filing also avoids a common trap: logos designed without trademark clearance often turn out to be too similar to an existing registered mark, forcing a costly redesign after the fact. KanoonPe runs the trademark search before finalising the design, not after.
Types of logo/device marks you can register
- Pure device mark - the logo/symbol alone, with no text, offering protection for the visual design itself.
- Combined mark - the logo and brand name filed together as one composite mark.
- Word + device filed separately - many brands file the word mark and the logo as two separate applications for broader, more flexible protection (recommended when budget allows).
- Stylised word mark - text rendered in a distinctive font/style, protected as a device mark even without a separate symbol.
Who needs this service?
- New startups and D2C brands launching with a fresh visual identity that needs both creation and protection.
- Businesses rebranding who need a new logo cleared for trademark conflicts before public launch.
- Founders on a budget who want design and legal filing bundled instead of paying two vendors separately.
- Franchisors who need a registrable, distinctive logo before licensing it to franchise partners.
- E-commerce sellers needing a trademarked logo to qualify for brand registry programs on marketplaces.
Benefits of bundling design with trademark filing
- Clearance-checked design - The logo is checked against existing marks before finalisation, avoiding a redesign after rejection.
- Single coordinated timeline - No back-and-forth between a design agency and a separate law firm.
- Legally strong from day one - File-ready artwork means no format issues or last-minute revisions at filing stage.
- Cost efficiency - Bundled pricing is typically lower than hiring a designer and an IP attorney separately.
- Consistent brand story - The same team understands both the visual intent and the legal scope of protection needed.
- Faster time to market - You get a usable, filing-ready logo and an application number within days, not weeks.
Documents required
For the design phase
- Brand name, tagline (if any), and a brief on brand personality, industry, and target audience
- Colour and style preferences, competitor references (optional)
- Existing brand assets, if this is a rebrand
For the trademark filing
- PAN card and Aadhaar (individuals) or Certificate of Incorporation and PAN (companies/LLPs)
- Business address proof
- Udyam/MSME certificate (if applicable, for the fee discount)
- Power of Attorney (Form TM-48) authorising the filing attorney
Ready to get started? Talk to a verified expert → - get a transparent, all-inclusive quote for logo design and trademark registration within one business hour.
Logo design + trademark process (step by step)
- Brand brief. We capture your brand name, industry, style preferences, and target audience to guide the design direction.
- Preliminary trademark search. Before design begins, we screen your brand name and design direction against existing marks to avoid conflicts.
- Concept design. Our designers deliver 2–3 original logo concepts based on the brief.
- Revisions and sign-off. You choose a direction and request revisions until the final logo is approved.
- Final artwork delivery. File-ready vector formats (AI, EPS, SVG) and raster formats (PNG, JPEG) are delivered for both marketing use and trademark filing.
- File Form TM-A. The approved logo is filed as a device or combined mark with the Registrar, generating an application number - you can use ™ immediately.
- Examination and publication. The application follows the standard trademark examination and 4-month Journal publication process before the Certificate of Registration is issued.
Logo design + trademark registration cost in India
| Cost component | Amount |
|---|---|
| Logo design (2–3 concepts + revisions) | Bundled into KanoonPe's flat price |
| Government fee (per class, e-filing) | ₹4,500 - individual/startup/MSME; ₹9,000 - other entities |
| Trademark filing + professional fee | Bundled into KanoonPe's flat price |
| Additional classes (if filing beyond one) | Charged per additional class |
KanoonPe offers a flat, all-inclusive quote covering original logo design, trademark search, TM-A filing, and the government fee for one class. Government fees vary by applicant type and are shown upfront.
Timeline
| Stage | Typical time |
|---|---|
| Brand brief + preliminary search | 1 working day |
| Concept design + revisions | 3–5 working days |
| Final artwork + TM-A filing | 24–48 hours after sign-off |
| Examination + publication + registration | 8–18 months (standard trademark process) |
Post-filing steps
- Start using ™ on your new logo immediately after filing.
- Track examination and publication status on the IP India portal using your application number.
- Monitor for similar logo filings during and after the publication window - see Trademark Watch / Monitoring.
- Renew every 10 years through Form TM-R - see Trademark Renewal.
- File the word mark separately if you only combined it initially, for broader protection - see Trademark Registration.
Logo trademark vs word mark protection
| Factor | Logo/device mark | Word mark |
|---|---|---|
| Protects | The visual design, colours (if claimed), and layout | The brand name in any font or style |
| Best for | Brands with a distinctive visual identity | Brands that primarily go to market on the name itself |
| Flexibility | Protection tied to the specific design filed | Broadest protection - covers the name regardless of style |
| Recommended approach | File alongside a separate word mark for maximum coverage | File first if budget only allows one application |
Why choose KanoonPe
- Transparent flat pricing - one all-inclusive fee covering design and filing; government fees shown upfront.
- Filed within 24–48 hours of design sign-off, or refund - every order ships with a written SLA.
- One accountable case owner - a single team coordinates design and legal filing, no vendor hand-offs.
- Live status tracking - track design revisions and trademark examination status in your dashboard.
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